It gets the most people on your website which should ultimately lead to more sales at the beginning phases of a campaign. Website traffic encourages exactly that.We recommend waiting until you actually have sales coming through from your PPC campaigns to change the goal to “Sales” or “Leads.” This will give Google history and data to better optimize.For a new client, you’ll want to use the “ Website Traffic ” setting.On the campaigns page, click on the blue circle button with the “+” to create a new campaign.Let’s dive into how to create a PPC campaign from scratch in Google Ads: Our PPC experts like to avoid wasted spend so we want to teach you how to be most efficient. For many businesses, each dollar is important. These settings often times make you spend unnecessary money. Google has several automated and “optimized” settings – Be careful. Some of the settings will be tricky, so this neat little guide will help avoid confusion and possible mistakes when setting up a new campaign. The purpose of this article is to list out the steps of setting up a PPC campaign within Google Ads.
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